How much does an AI ISA cost for a real estate agent?

For a solo agent or team, an AI ISA costs anywhere from a per-conversation fee on a CRM you already pay for to a few hundred dollars a month for a standalone follow-up platform; the full-service platforms that pair AI with human review are priced by quote. Here are the posted prices from the AI Lead Follow-up & ISAs category, checked in October 2026.

Standalone AI ISAs

• Agent Legend: $199/mo plus a $299 activation fee, priced by contacts, with $0.50 per extra contact. Starter is month-to-month; Grow and Pro are 12-month plans. Free trial.
• Roof AI: $299/mo on quarterly billing, Core at $349 month to month and Intelligence at $599. A free plan is capped at 5 leads a month. Built for brokerage websites: site-wide AI chat qualifies, routes and books.
• Structurely: a quoted platform fee plus usage, with usage posted at $0.07 a minute for voice and $0.02 per SMS. AI voice and text agents qualify, book and live-transfer hot prospects.
• Verse.ai and Ylopo: priced by quote. Verse pairs its AI texting and voice with a human concierge who reviews the conversations; Ylopo's AI Text and AI Voice are an add-on to its lead-generation platform.

AI follow-up built into a CRM or website platform

• Wise Agent: the CRM is $49/mo and the AI Bot is $1.50 per conversation (it needs the WiseText add-on). The bot qualifies buy, sell or rent intent and follows up 25 times over 12 months, in English and Spanish. 14-day trial.
• CINC: the CINC AI text assistant is an add-on from $200/mo on a quote-based platform; it holds 24/7 text conversations and hands off when the lead is ready.
• Real Geeks: Geek AI Text is $49/mo, or free with any lead package, on a $399/mo platform with a $500 setup fee.
• Sierra Interactive: Lead Engage is a $199/mo add-on on the Essential and Growth plans; the platform is $299.95/mo prepaid annually.
• Lofty: the AI Sales Agent is a paid add-on on a quote-based platform.
• Fello: Felix AI ISA is a separately priced add-on to a database-marketing platform that starts at $499/mo (Growth), with Scale at $799 and Enterprise at $2,000.

What the price usually covers

Two-way texting, and on several tools voice, within seconds of a new lead; qualifying questions from a script you approve; appointment booking; and a hand-off to you or your team once the lead is warm. The quote-based platforms add live transfer and human review. The question for any demo is what counts as a conversation, a contact or a minute, and how the hand-off reaches your phone. The full list, with trial details, is on the AI Lead Follow-up & ISAs page.

Quick answers

What is the lowest-priced AI ISA for a real estate agent?

Wise Agent's AI Bot at $1.50 per conversation on its $49/mo CRM, or Real Geeks' Geek AI Text at $49/mo, free with a lead package. Roof AI has a free plan capped at 5 leads a month.

Do AI ISAs charge per lead or per month?

Both models exist. Agent Legend prices by contacts at $199/mo plus $0.50 per extra contact, Wise Agent charges per conversation, and Structurely posts usage at $0.07 a minute for voice and $0.02 per SMS on top of a quoted platform fee.

Which AI ISAs make phone calls as well as texts?

Structurely, Verse.ai and Ylopo all run AI voice alongside text, and Fello's Felix follows up by text, call and email.